'El Jeffe'
'El Jeffe'
Real coffee, real stories.
'El Jeffe'—affectionately misspelled—is made with single-origin Mexican beans and brewed with cocoa and vanilla bean. It’s inspired by my grandfather Jeff’s travels through the mountains of Mexico in the 1970s, where he discovered coffee that was bold, smooth, and full of character.
Flash-chilled. Ready to drink. No dairy, no sugar—just a mocha-forward coffee with real depth, made for real life, whether you’re on the move, catching a break, or chasing a new idea.
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Everything you need to know about our coffee—how it’s made, how to enjoy it, and what makes it different.
What’s in the Can?

What makes your coffee “flash-chilled”?
Unlike traditional cold brew, we brew hot for full flavor extraction, then instantly chill it to lock in smoothness. No bitterness, no waiting 24 hours.
Does this coffee contain sugar or artificial ingredients?
No. Catalyst and 'El Jeffe' are both 100% sugar-free, dairy-free, and free from artificial ingredients. Just smooth, bold coffee.
How much caffeine is in each can?
~250mg of caffeine, perfect for steady energy.
Do I need to refrigerate it?
No. Our coffee is shelf-stable, so you can store it anywhere. We recommend chilling before drinking for the best experience, but it’s ready to go whenever you are.
What’s the difference between Catalyst and 'El Jeffe'?
Catalyst is a black nitro cold brew. 'El Jeffe' is a smooth mocha & vanilla flavored brew with a chocolatey finish (but no sugar).
Is it vegan and keto-friendly?
Yes. No dairy, no sugar, and 100% plant-based ingredients.
Where is it brewed?
Our coffee is brewed in Nashville, inspired by my grandad's café experience, and crafted for coffee lovers everywhere.
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